There are many benefits to community involvement for your company and your employees. Not only can it create awareness of your company, but your employees develop interpersonal, networking and communication skills. Community-involved organizations also see increased engagement and employee retention.
It can be a challenge, though, to get your entire team on board. Here are a few ways to encourage your employees to volunteer their time:
1. Reach Out For Ideas
Share with your staff that you’re looking into volunteer opportunities and ask for their personal favorites. Everyone is always more willing to participate if it’s something they can get behind.
2. Build Excitement
Once the choice has been made, create a sub-committee to research the “who, what, where, when and how.” Roll out the announcements to your staff, and remember to lead by example. You and the sub-committee members should be the first ones to sign up for participation.
3. Get Others Involved
Include friends and family to participate. The more people you can get involved, the more fun it will be for your employees.
4. Share in Your Success
Employees are more likely to participate again when you share your success. Make sure to take pictures, post updates and relay how your team made a difference in the life of others.
5. Encourage a Community-Focused Culture
Make community involvement a key part of your company culture, and come up with creative ways to encourage participation. A company-wide day of service is a great way to get all employees involved. You can offer paid time-off, company matches for individual donations, or pro-bono services for non-profits. Or, consider coming up with an award or prize opportunity for employees who regularly volunteer, and be sure to internally (and even publically) recognize those involved.
Written by Amy Thurnbeck, Account Manager at Time Communications